Watch The White House’s Powerful Sexual Assault PSA, Starring Daniel Craig And Steve Carell

Following a lengthy speech on the matter by Vice President Joe Biden yesterday, the White House posted the above star-studded PSA on sexual assault and rape to YouTube. It’s powerful to say the least, thanks largely to the participation of some of Hollywood’s leading men. The 60 second spot — part of the administration’s 1 is 2 Many initiative — encourages men to be part of the solution, and stars Daniel Craig, Steve Carell, Benicio Del Toro, Seth Meyers, Dulé Hill, and running mates Barack Obama and Joe Biden.

Participating actors offered the following thoughts on the cause through a a White House press release:

Benicio Del Toro: “This PSA is about reaching out to people and letting them know that there is an epidemic of sexual assaults. Those who commit sexual assaults will be condemned, whoever they are. The PSA also encourages any witness to such acts to speak up, do the right thing, and be a hero. It is about protecting and respecting our loved ones–our mothers, sisters, daughters, wives, and girlfriends.”

Dulé Hill: “One sexual assault is one too many. My desire for this PSA is that it will heighten awareness and in turn be a catalyst for more prevention.”

Daniel Craig: “I am honored to be part of such an important and crucial project. The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses. Please watch it and pass it on.”

Beginning in May, the PSA will air in Regal Entertainment Group and Cinemark theaters, over NCM Media Networks’ Lobby Entertainment Network (LEN), and in movie theaters on military installations and ships underway worldwide.

WhiteHouse.gov via Jezebel